- Impakt Assessment to gain an in-depth assessment of the context
- Facilitate Impakt Discovery Session to understand the perspectives of executives, employees, and retirees
- Conduct internal consultations with executives and sales representatives to assess the perceived business value of 3M's community programs.
- Conduct external consultations with key B2B customers (e.g. Home Depot, Wal-Mart, RONA, etc.) to understand the ways in which 3M's social programs influenced business relationships.
- Conduct employee research to uncover social/community priorities and assess the degree to which employees were aware of and engaged in the company's social programs.
- Conduct consumer research to uncover consumer priorities, awareness and engagement.
- Analysis of findings and development of recommendations for a new Signature Program
- A report that presented the results of the stakeholder research and recommendations for a new Signature Program: 3M Healthy Communities, a strategic initiative that applies the principles of social innovation to the intersection of education, health, and the environment.
- Implementation of the Healthy Communities Program
- Significant increase in employee engagement as volunteers
- More impactful external communications including an article in Canadian Geographic Magazine about one of the company's major environmental initiatives
- Reaching and influencing key government stakeholders and opinion leaders in the academic sector
- Support from sales personnel who communicate 3M's Healthy Community Program to their customers
- The Healthy Communities Program was a recipient of the the 2011 3M Global Marketing Excellence Award.