Starbucks Canada

To increase customer awareness of Starbucks Canada as a leader in Environmental Stewardship.

Scope/Description of Involvement:

• Review of internal documents and secondary research review of existing consumer data.
• Consultations with key internal stakeholders
• Impakt Competitor Audit to assess the ways in which competitors are addressing social and environmental issues
• Impakt Social Issue Audit to understand what environmental stewardship is in Canada based on secondary research and on consultations with leading environmental stakeholders.

Deliverables:

A report with the finding from the research and recommendations for how the company could derive more value from its commitment to environmental stewardship

Outcomes/Benefits:

The report was well received internally and Impakt is continuing its work for Starbucks on areas included in the recommendations.

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