Your Role in Social Change in the Trump Era
Recently the news has been filled with stories of civil unrest and instability. Communities seem to be divided in a way that they were not just a few years back. Dr. Steven Murphy, the dean of the Ted Rogers School of Management at Ryerson University believes that with leaders like Donald Trump and Marine Le Pen in powerful positions, intolerance, racism and xenophobia seem to be on the rise. The West’s inequality has left some people behind due to technological changes and globalization. Donald Trump and Marine Le Pen are anti-establishment and are anti immigration. This divide in the West has left some people feeling scared of what is to come.
But where does this leave upper management in this time of unrest? CEO’s like Howard Schultz of Starbucks and Tim Cook of Apple have publicly denounced Trump’s immigration ban. In projects at Impakt, we have heard from our clients in upper management positions that diversity and equality are important issues that needs to be addressed in North America.
Leaders of corporations are responsible for more than just their bottom line. Boards of Directors, employees, and customers are demanding more from corporations. The CEO of Salesforce, Marc Benioff, recently said “Companies can do more than just make money, they can serve others. The business of business is improving the state of the world.” At Impakt we understand that companies can do more than just make money, we know that companies should do more than just make money but above that we know that companies have the ability to find an important social purpose and profit from it. This ability to find a social purpose is what is called the triple bottom-line focus that brings together people, planet and profit.
Dr. Steven Murphy has outlined three strategies for achieving the triple bottom-line focus in his recent article in The Globe and Mail.
1. Create meaningful partnerships
2. Teach the public entrepreneurship
3. Mobilize students (Millennials and Gen Z) to create social good
Corporations have a role to play and their role in social change is more important than ever. Meaningful partnerships, making entrepreneurship easily accessible and engaging Millennials and Gen Z is a first step in the right direction in the era of Trump and Le Pen.
Read Dr. Stephen Murphy’s article in The Globe and Mail here: https://beta.theglobeandmail.com/report-on-business/careers/leadership-lab/how-businesses-can-catalyze-social-change/article34448232/?ref=http://www.theglobeandmail.com&service=mobile
By Nicole Bryck